、不同的網(wǎng)站選擇程序必須仔細(xì)審查。作者舉例說(shuō)明,特別是對(duì)于養(yǎng)殖行業(yè),我們?cè)谒阉黟B(yǎng)雞養(yǎng)鴨的時(shí)候,發(fā)明了網(wǎng)站首頁(yè)幾乎都是門(mén)戶網(wǎng)站建設(shè),說(shuō)明這個(gè)行業(yè)每個(gè)人對(duì)新聞和信息的需求都比較強(qiáng)烈,所以門(mén)戶網(wǎng)站的權(quán)重很高,客戶只需要知道養(yǎng)雞的新價(jià)格,新的市場(chǎng)信息等。因此,在選擇網(wǎng)站建設(shè)程序時(shí),我們可以采用門(mén)戶網(wǎng)站的情況來(lái)建設(shè)我們的網(wǎng)站。其次,比如作者自己的企業(yè)網(wǎng)站,比如紅木家具,紅木家具價(jià)格,紅木家具等。,是企業(yè)產(chǎn)品的癥結(jié)所在,和產(chǎn)品的類(lèi)型是簡(jiǎn)單的比較。這時(shí)候可以采用CMS程序搭建企業(yè)網(wǎng)站,滿足用戶需求。
First, different website selection procedures must be carefully reviewed. The author gives an example, especially for the breeding industry, when we searched for chicken and duck breeding, we invented that the home page of the website is almost portal construction, which shows that everyone in this industry has a strong demand for news and information, so the weight of the portal is very high, and customers only need to know the latest price of chicken breeding, the latest market information, etc. Therefore, when choosing the website construction program, we can use the situation of portal website to build our website. Secondly, for example, the author's own enterprise website, such as mahogany furniture, mahogany furniture price, mahogany furniture brand, etc., It is the crux of enterprise products. It is a simple comparison with the type of products. At this time, the CMS program can be used to build the enterprise website to meet the needs of users.
其次、要針對(duì)不同類(lèi)型的網(wǎng)站采取不同的優(yōu)化重點(diǎn)。比如上面作者說(shuō)的,要優(yōu)化養(yǎng)雞養(yǎng)鴨等類(lèi)似的貼詞。我們知道這些話很有競(jìng)爭(zhēng)力。優(yōu)化過(guò)程中不要把精力放在優(yōu)化長(zhǎng)尾詞上。
Secondly, we should take different optimization priorities for different types of websites. For example, as the above author said, we should optimize similar posts such as raising chickens and ducks. We know these words are very competitive. Don't focus on optimizing long tail words in the optimization process.

我建議重點(diǎn)關(guān)注門(mén)戶網(wǎng)站內(nèi)部頁(yè)面的優(yōu)化。如果前期投入了大量的精神,因?yàn)榍捌谖覀兙W(wǎng)站的權(quán)重低,終不會(huì)相信每一種的排名,因?yàn)閮?yōu)化策略本身從一開(kāi)始就有問(wèn)題。而如果你的網(wǎng)站只是一個(gè)小企業(yè)網(wǎng)站,那么我們優(yōu)化的重點(diǎn)一定是主癥結(jié)詞,通過(guò)主詞的權(quán)重來(lái)帶動(dòng)長(zhǎng)尾詞的排名。在優(yōu)化長(zhǎng)尾詞的過(guò)程中,一定要關(guān)注用戶的搜索需求,根據(jù)用戶需求從不同側(cè)面提升網(wǎng)站內(nèi)容質(zhì)量,這樣優(yōu)化才能真正成為交易轉(zhuǎn)化的動(dòng)力。
I suggest focusing on the optimization of the internal pages of the portal. If we invest a lot of spirit in the early stage, because the weight of our website is low in the early stage, we will not believe the ranking of each kind, because the optimization strategy itself has problems from the beginning. If your website is just a small enterprise website, then the focus of our optimization must be the main crux words, which will drive the ranking of long tail words through the weight of the main words. In the process of optimizing long tail words, we must pay attention to the search needs of users and improve the quality of website content from different aspects according to user needs, so that optimization can really become the driving force of transaction transformation.
第三、做網(wǎng)站癥結(jié)詞的差異性分析。以上是新站優(yōu)化前需要注意的細(xì)節(jié)。如果網(wǎng)站本身長(zhǎng)期存在于互聯(lián)網(wǎng)上,但網(wǎng)站的權(quán)重?zé)o法超過(guò)競(jìng)爭(zhēng)對(duì)手,那么就要對(duì)網(wǎng)站癥結(jié)詞進(jìn)行差異化分析。
Third, the difference analysis of the key words of the website. The above are the details that need to be paid attention to before the optimization of the new station. If the website itself exists on the Internet for a long time, but the weight of the website cannot exceed that of its competitors, it is necessary to make a differential analysis of the key words of the website.
差異分析主要體現(xiàn)在兩個(gè)方面。先把我們和競(jìng)爭(zhēng)對(duì)手有區(qū)別的網(wǎng)站癥結(jié)詞提取出來(lái),針對(duì)癥結(jié)詞在站內(nèi)寫(xiě)文章,因?yàn)橛袇^(qū)別的癥結(jié)詞可以大大緩解癥結(jié)詞的競(jìng)爭(zhēng)水平。其次,網(wǎng)站頁(yè)面的微妥協(xié)布局是針對(duì)癥結(jié)詞的。差異化其實(shí)就是通過(guò)不同的側(cè)重點(diǎn)來(lái)吸引用戶的注意力。以文章為基礎(chǔ),我們要對(duì)有針對(duì)性的主頁(yè)做詳細(xì)的布局,比如有的產(chǎn)品有針對(duì)性的供貨,有的常見(jiàn)案例有針對(duì)性的布局等等。這些都是我們?cè)谧霾町惢季趾头治霭Y結(jié)詞時(shí)需要注意的細(xì)節(jié)。
Difference analysis is mainly reflected in two aspects. First extract the key words of our website that are different from our competitors, and write articles on the website for the key words, because the different key words can greatly alleviate the competition level of the key words. Secondly, the micro compromise layout of the website page is aimed at the key words. Differentiation is actually to attract users' attention through different focuses. Based on the article, we should make a detailed layout of the targeted home page, such as targeted supply of some products, targeted layout of some common cases, etc. These are the details we need to pay attention to when making differentiated layout and analyzing key words.
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